GTM Systems

Selected GTM Systems

Production-grade outbound engines, custom webhook integrations, and scalable RevOps infrastructure built to convert signal data into pipeline.

Featured

shipped

2025

Signal-Based Prospecting Engine

Detects hiring activity, funding events, and technology changes. Enriches and qualifies accounts in Clay against ICP criteria, and routes high-intent prospects into personalized outbound sequences.

[Problem]Manual search for buying intent and lead lists takes too long and yields low conversion.

[System]Automated waterfall prospecting engine with API connectors routing to outbound campaigns.

[Stack]Clay · Apollo · HubSpot · Smartlead

[Outcome]100+ MQLs generated with 98% email verification.

ClayApolloHubSpotAI Enrichment

source

shipped

2025

Inbound Lead Enrichment Engine

Automates inbound lead enrichment, HubSpot record creation, contact routing, and account qualification through webhook-driven workflows.

[Problem]Inbound form leads lack rich context, causing delays in SDR routing and response times.

[System]Webhook-triggered automation enriches contacts instantly and routes them by lead size.

[Stack]HubSpot CRM · Webhooks · Clay APIs

[Outcome]Lead enrichment time reduced from 2 hours to 3 seconds.

HubSpotWebhooksClayAPIs

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shipped

2025

ICP Scoring & Personalized Sequencing

Scores accounts using firmographic, hiring, funding, and technographic signals. Routes high-fit prospects into AI-personalized outbound campaigns and sequencing workflows.

[Problem]Blanket outreach email sequences suffer from low open and reply rates.

[System]Technographic scoring rules scoring accounts out of 100 with dynamic GPT-4 drafts.

[Stack]Clay · Smartlead · OpenAI GPT-4

[Outcome]Outbound response rates increased by 40%.

ClaySmartleadHubSpotAI Personalization

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shipped

2024

HubSpot CRM Infrastructure

Complete CRM infrastructure including lifecycle management, lead routing, workflow automation, and funnel reporting to support outbound and revenue operations at scale.

[Problem]Poor database hygiene, duplicate records, and lack of standard lifecycle tracking.

[System]Configured lifecycle workflows, automated ownership routing, and custom pipelines.

[Stack]HubSpot RevOps · Workflows · Funnels

[Outcome]SDR routing accuracy improved to 100%.

HubSpotAutomationRevOpsWorkflows

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in-progress

2025

Buying Signals Detection System

Real-time detection and monitoring of buying signals across multiple data sources including website activity, hiring events, funding announcements, and technographic changes.

[Problem]Sales reps miss critical timing windows when accounts secure funding or hire.

[System]Programmatic cron jobs monitoring Crunchbase and LinkedIn job boards.

[Stack]LinkedIn API · Crunchbase · Node.js

[Outcome]Alert time for strategic signals reduced to under 6 hours.

Data EngineeringAPIsReal-timeSignal Detection

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shipped

2024

AI Prospect Research Assistant

AI-powered tool for prospect research and personalization using prompt engineering. Automatically generates contextual outreach messaging based on prospect data and company insights.

[Problem]Personalizing outreach emails manually is slow and hard to scale across prospects.

[System]Prompt-engineering system analyzing LinkedIn pages and draft creation.

[Stack]GPT-4 · Prompt Engineering · Research APIs

[Outcome]90% reduction in outreach preparation time.

GPT-4Prompt EngineeringResearchPersonalization

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shipped

2025

Account Segmentation & Scoring

Intelligent account segmentation and multi-factor scoring system using ICP criteria, firmographic data, and buying signals to prioritize high-value prospects.

[Problem]Inbound leads are processed sequentially without prioritizing high-value fit.

[System]Automated scoring model applying multi-factor weighting using firmographics.

[Stack]Clay · HubSpot CRM · Segment

[Outcome]Enterprise pipeline conversion rate increased by 25%.

SegmentationScoringClayHubSpot

source

shipped

2024

Data Enrichment Pipeline

Waterfall enrichment system using Hunter.io, Prospeo, NeverBounce, and BuiltWith. Ensures every prospect record is comprehensive, verified, and ready for outbound execution.

[Problem]High email bounce rates damage deliverability scores and domain health.

[System]Dual-verification waterfall checking emails across Hunter, Prospeo, and NeverBounce.

[Stack]Hunter · Prospeo · NeverBounce

[Outcome]Bounce rate dropped to under 1.5%.

Hunter.ioData QualityEnrichmentPipeline

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Workflow Engine

How I Design Systems

Interactive n8n-style workflow canvas. Click any node to inspect its integration config and logic.

TriggerActionFilterOutput← tap a node to inspect

workflow://gtm-engine/outbound

active

Detects buying signals, enriches accounts in Clay, scores against ICP, then launches hyper-personalized outbound sequences.

👆

Click any node on the canvas to inspect its integration config

5 nodes in this workflow

Selected GTM Systems

Signal-Based Prospecting Engine

Inbound Lead Enrichment Engine

ICP Scoring & Personalized Sequencing

HubSpot CRM Infrastructure

Buying Signals Detection System

AI Prospect Research Assistant

Account Segmentation & Scoring

Data Enrichment Pipeline

How I Design Systems

Signal Detected

Waterfall Enrichment

ICP Score Check

CRM Upsert

Sequence Launch

Signal Detected

Waterfall Enrichment

ICP Score Check

CRM Upsert

Sequence Launch

Selected GTM Systems

Signal-Based Prospecting Engine

Inbound Lead Enrichment Engine

ICP Scoring & Personalized Sequencing

HubSpot CRM Infrastructure

Buying Signals Detection System

AI Prospect Research Assistant

Account Segmentation & Scoring

Data Enrichment Pipeline

How I Design Systems

Signal Detected

Waterfall Enrichment

ICP Score Check

CRM Upsert

Sequence Launch

Signal Detected

Waterfall Enrichment

ICP Score Check

CRM Upsert

Sequence Launch